My portfolio this time is the ‘watermelon juice branding’.
The company name is cocomero, the Italian word for watermelon.
Since the branding is specialized on the watermelon juice instead of general fruit juice, the design
needed to emphasize the watermelon feeling.
So, from logo and color design to actual product, I designed the overall concept focusing on the watermelon.
For overall feeling of logo, I referred to shape of watermelon and made this logo with inspiration
from wavy movement of juice.