Kentucky Lottery
The Kentucky Lottery was one of my clients while at The Buntin Group where I was responsible for creating daily social and digital content. This content ranged from static, motion graphic, and video work for paid and organic campaigns. While at The Buntin Group, I had a part in helping the the Kentucky Lottery account see a 26% growth in audience size, a 181% increase in reactions, and a 221% increase in social shares.
iLottery Player Initiative GIF
The Kentucky Lottery is one of the few state lotteries that offer online gaming where you can play with real money. They were interested in finding a new way increase awareness of their Instant Play games to users who followed them on social media, so I came up the idea to create an interactive "touch-to-stop" GIF that would lead followers to play their randomly selected game. Chances of selecting certain games were higher than others and pushed games that the Kentucky Lottery wanted to drive more users to.
Beneficiary & Mobile App Videos
I created two animated videos using Adobe Illustrator and After Effects. These videos were meant to inform viewers of the Kentucky Lottery App and its features as well as how sales have benefited college students. These videos were promoted across social media and at events hosted by the Kentucky Lottery.
