Meals That Matter Truck
Art Direction, Graphic Design, Talent Sourcing, Set Design
Tyson designed a truck to be a first-on-scene disaster relief supplies source. The front half is refrigerated while the back half is not. Each Tyson plant has a response team that is deployed when a disaster happens within their area of the country.
The concept was to easily convey that the truck provides food and water. The graphics on the roof are for reporters in helicopters. The logo would provide brand awareness and the QR code and web address would take the reporter to a web page created for the specific event and provide up-to-date information on the situation.
