Products of Tomorrow


Global warming is a real problem, and its consequences are the worst possible. Products of Tomorrow is a Facebook webstore of products created from a realistic picture of the future on Earth.
I designed the packages as luxury products to highlight how valuable they will get in our tragic future scenario. Each product was launched with a sensorial film exploring the bright side of a dystopian world, similar but different from the one we have today.

Through a mix of retro and futurism, I created illustrations to explore the feeling of nostalgia from a generation who won’t have access to simple pleasures we take as granted today. The Mars-inspired color code portrays beautiful scenes, but subtle details reveal problematic realities: temperature increase, lack of water and, consequently, soil infertility, the three major problems caused by the global warming. 




Advertising Agency: Africa, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Creative Directors: Matias Menendez
Copywriter: Felipe Ribeiro, Mateus Coelho, Rodrigo Barbosa
Art Direction: Henrique Folster, Felipe Cury, Maso Heck
Illustration: Henrique Folster
Product Design: Henrique Folster
Interactive Art Direction: Rafael Darri
Head of Motion Design: Filipe Birck 
Motion Design: Matteus de Faria Vilas Boas
3D Artist: Eduardo Gomes / PerfectPixel
Case Film Soundtrack Artist: Fabio Smeili
Project Creative Director: Monique Lopes Lima
Project Manager: Mila Battistoni
Project Producer: Eliot Tosta
Client Services: Julia Newman
Media: Luiz Fernando Vieira
Agency Producers: Rodrigo Ferrari, Stella Gafo, Eduardo Machado
Director / DOP / Editing: Gleeson Paulino
Animation / Post Production: Nitroglicerina
Editing: Guilherme Akira
Sound Design: DaHouse Audio
Sound Production: Lucas Mayer, Silvio Erne
Voice Over: Natalie Lawton, Simone Kliass
Mixing: Rodrigo Deltoro
Products of Tomorrow
82
815
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Published:

Products of Tomorrow

Products of Tomorrow is a Facebook webstore of products created from a realistic picture of the future on Earth.
82
815
6
Published: