STRATEGY.
Perfection is so boring. Nothing happens if we doesn't leave the comfort zone of conformity. Flaws and misbehaviors are what make life exciting and successful. We need to embrace them proudly, and show them with confidence.
EXECUTION.
The F/W 2017-18 Sunglasses & Smartwatches Collection campaign extended the GWTF philosophy to the accessories world. In every print, developed also in OOH and digital formats, a specific characteristic of the item has been paired with a flaw to perfectly fit with it.
CREDITS.
Diesel Creative Director: Nicola Formichetti
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Cecilia Moro, Alice Teruzzi
Copywriters: Fabio Caputi, Francesca Ferracini
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Cecilia Moro, Alice Teruzzi
Copywriters: Fabio Caputi, Francesca Ferracini
Photographer: Tom Sloan @ Lalaland Artists - Post Production: Studio Invisible
Year: 2017
Year: 2017
