Kauffman Stadium Renovations
Hall of Fame signage in the new outfield experience.
One of two sets of 18' banners on both main entry gates. The far right banner is easily and cost-effectively replaced with each years' promotion.
The concept of the new Majestic Team Store was 'From the Players Perspective' and therefore, the graphics were considered with that idea in mind. On the jersey wall, we utilized a great image of the 1985 lineup for the national anthem at Game 2 of the World Series from the field.
The theme of the player's perspective is fully realized with the green carpet and brown wood on the floor signifying the infield. The wall graphics above the hat rack were also chosen with the concept of the player experience in mind, but also show a diverse cross section of Royals history.
The approximately 1000 lb. Majestic Team Store sign modeled off of the World Series Trophy is suspended in the atrium space above the team store entry.
Royals All-Star Barbeque - One of the many stands at Kauffman that was individually branded for the park's concessions.
Royals All-Star Barbeque 2D logo
More concessions in the newly widened concourses.
Additional Concessions logos - Hot Corner Grill
Additional Concessions Logos - KC Cantina
Additional Concessions Logos - Royals Taphouse (exclusively beer)
One of two larger baseline suites honoring George Brett and Frank White. Visitors are welcomed by this large-scale wall graphic and a large illuminated Royals sign.
Diamond Club - This exclusive club features higher end amenities as well as premium food and concession options. The soffit's were decorated with graphics including quotes from notable baseball celebrities and Kansas City Royals players.
Diamond Club <cont.> - Vintage illuminated cards were hung from the ceiling highlighting Hall of Fame Royals players.
Rivals Sports Bar - The Royals very specifically wanted the inclusion of a year-round sports bar in the renovation. Rivals is the result of a naming/branding process that the Royals were very happy with as it didn't necessarily reflect one sport in particular.
Rivals 2D Logo
Rivals logo in use on restaurant menu. To clarify, this photo is simply to show the usage of the logo, I had nothing to do with the design of this menu.
Reverse side of Rivals menu.
