Freedom to Play. Everything, everywhere.

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Through humorous scenarios this ad campaign for gaming gear manufacturer SteelSeries is created to attract attention to the fact that mobile gaming is right here, right now. Pause the game on your computer, leave home with your controller and continue to play in the back seat of the car on your tablet and then on the beach while your girlfriend is tanning. With technological advances and the comfort of cross-platform compatible peripherals you can game everything, everywhere.

Concept & Art Direction: Jacob Bolvig & Nikolaj Birgens
Project Management: Jacob Bolvig & Nikolaj Birgens
Photography: Nick Peter Jacobsen
Retouch: Nick Peter Jacobsen, Jacob Bolvig, Nikolaj Birgens & Kristopher Andersson
Design: Jacob Bolvig, Nikolaj Birgens & Kristopher Andersson
Styling & Makeup: Maj Træde
Copywriting: Tori Pugliese, Stuart Grubbs & Phillip Rasmussen

Platform iconography. Colors repeated in photography.

Product centric ads
A series of product specific advertisements intended for use as follow-up to the main campaign ads or in conjunction with them in a later placement inside the publication.

Web banners and takeovers
A suite of web banners and website takeovers were made for the launch of the campaign to create online awareness and drive traffic to the Freedom to Play website landing page.