Overview: Footwear designer Adam Tucker was launching a signature line of footwear under his existing "Me Too…" brand. He requested a logo that captured his personality and vision for the new line.

Deliverables: Brand identity, packaging, product photography

Design Challenge: The creative direction called for a monogram using Adam's initials. Pulling inspiration from Adam’s many passions—living a healthy and balanced lifestyle, practicing yoga to keep his mind and body centered, and staying positive while sending positive energy to others—the “A.T.” monogram was born. The letter “A” is represented as a guitar pick silhouette with organic, river rock suggestions, while the inset letter “T” reinforces the positive attitude of the brand. A geometric sans serif, and a color palette consisting of cool grays and muted blacks are a nod to hip, urban-inspired fashion.