De Jeugd Van Tegenwoordig is one of the most renowned hiphop acts in the Netherlands. For the video for their track 'Makkelijk', agency ...,staat commissioned 56 creatives to each handle a small segment of two bars (approximately 5 seconds). Each contributing artist had total creative freedom over their segment. All segments combined form the total music video for 'Makkelijk'.
Translation of the lyrics in Calango's segment:
"It looks easy, because it's easy for us."
Concept: ...,staat
Design & animation: Calango
Design & animation: Calango
See entire video as a youtube playlist.
(A smooth, not chopped up version will be online soon.)
