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    print collateral for BMW Motorrad USA
BMW’s first motorcycle, the R32, debuted in 1923, and to make these priceless moments as pleasant as possible for you – whether on a sporty line, a big tour or simply for everyday riding, the BMW Motorrad engineers, designers and developers constantly seek out new solutions which inconspicuously help make your experience of motorcycling safe, comfortable and sporty – BMW Motorrad is sheer riding pleasure.
In synergy The Group Advertising and the BMW Motorrad USA after sales marketing department worked hand in hand to execute a plan to further the brand. TGA created a direct mail campaign and multiple innovative print ads that promoted the motorcycles, merchandise and accessories.