ADIDAS • Unlock the Game
Adidas wanted to take advantage of the huge social conversations surrounding the tightest Premier league finish ever and create a direct dialogue with their target audience. 

Although Adidas didn’t sponsor the league, they did sponsor key players who unlock tight games, so to talk to fans, we behaved like one. 

75% of fans now watch football with a second screen; social activity spikes around key moments during games, offering potent windows of opportunity to engage fans directly. 

Photography by 
Adam Hinton 

Directed by 
Niall O’Brien
S H O T S 
ADIDAS • Unlock the Game
40
599
0
Published:

ADIDAS • Unlock the Game

Adidas wanted to take advantage of the huge social conversations surrounding the tightest Premier league finish ever and create a direct dialogu Read More
40
599
0
Published: