BACKGROUND

Rome is renowned around the world for its spectacular cultural heritage. One of its most significant monuments is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives, but during the last 80 years it has been abandoned. Until today.
THE BRIEF

Thanks to Fondazione TIM, in partnership with the City of Rome, the Mausoleum of Augustus will soon be restored to its former glory. How can we celebrate the beginning of the restoration project?
THE IDEA

We launched a dedicated website, with an education section and a stunning online experience, where everyone can relive the magnificent story of Augustus and the Mausoleum.
An interactive journey in twelve chapters, made possible with the support of the most innovative 3D and WebGL technologies.
The idea is to illustrate each age of the Mausoleum with a specific Roman symbol, made up of small fragments. At the end of each chapter, each symbol breaks up into thousands of pieces and then reassembles in a new figure, representing the following age.


RESULTS

More than 140 countries involved.
Average visit time: above 3.30 minutes.
Our biggest result: focusing the world’s attention on a majestic monument, forgotten for almost a century.
AWARDS

The One Show 2018
UX - UI: Craft - Interface Design, Gold

The Webby Awards
Websites - Cultural Website, Webby Winner
Websites - Best User Interface, Nomination

D&AD Awards 2018
Digital Design - User Interface Design, Wood Pencil

White Square Festival 2018
Digital Design - Website Design, Silver
Digital - Website, Bronze

New York Festivals Advertising Awards 2018
Digital Craft, Finalist

NC Awards 2018
Websites and microsites, 3rd place

Cannes Lions 2017
Digital Craft, Bronze

Eurobest 2017
Digital Craft, Bronze

The Lovie Awards 2017
Cultural Institutions, Gold

ADCE Awards 2017
Interactive & Mobile - Websites, Nomination

THE FWA 2017
16 May 2017 - FWA of the day Mobile
05 May 2017 - FWA of the day Website

CSS Design Awards 2017
16 May 2017 - Website Of The Day
May - Website Of The Month
Best innovation site 2017
2nd place at Website Of The Year 2017

Awwwards 2017
22 May 2017 - Site of the Day

ADCI Awards 2017
Design - Digital and Motion Design, Gold
Craft - Online Art Direction, Silver
Cyber - Website, Silver

Digital Design Award 2017
Best Website
Best Navigation Design
Innovative project of the year
CREDITS
CCO: Giovanni Porro
Digital Creative Director: Tommaso Mezzavilla
Web designer: Claudia Brambilla
Copywriter: Alberto Mora, Daniele Ravenna
Project Manager: Maurizio Arosio
Account Manager: Benedetta Grossi
Account Director: Elisa Rizzuto
Technical Director: Emanuele Mei
Back-end Developer: Arnaud Leroux
Front-end Developer: Alessia Boeri
Production Company: Uprising

THANKS FOR WATCHING
TIM - The History of the Mausoleum of Augustus
48
463
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Published:

TIM - The History of the Mausoleum of Augustus

One of the most significant monuments in Rome is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several Read More
48
463
7
Published: