LOCA - BRANDING PROJECT
We took up a project to build our own brand and market it. We decided to take charcoal sticks as our product. Name of the brand 'Loca' is just the rearrangement of letters of the word 'Coal'. The tagline of the brand is 'Black with light within' that not only incorporates the extreme blackness of coal but also the ideology of the brand which works towards the welfare of families of coal miners and tries to bring some light in their otherwise dark and dismal lives.
Packaging
Through the ad campaign, we wanted to urge people to buy only Loca charcoal stick not only because of the supreme quality that the brand promises but also because of the good the customers will do to the society. The campaign wants people to empathize with the coal miners.
