My final major project for my BA Graphic Communication degree concentrated on the future of branding and advertising, particularly concentrating on how we can integrate technology into the medium of print. It was important to me to keep the traditions of poster, but I wanted to achieve an outcome that brought it into the modern work of technology. After thorough research I found 'Bare Conductive', a company that supply a conductive paint which can be activated when touched. I published my dissertation in the format of a poster, and produced a smaller, interactive version to work along side. This allowed the viewer to just press and listen.