Anthro Po was inspired by the human mind and its ability to subconsciously notice anthropomorphic qualities in things lacking any kind of life or even structure. People are subconsciously drawn to anything which has a slight resemblance to the human form and are therefore more interested in it. The aim of this typeface was to create something that was universally attractive and aesthetic. Each letter was found within the form, bends and creases of bodies, which resulted in a pleasing typeface made up of letters that harmoniously flow with one another in a simplistic and naturalistic way. The typeface’s personality can be described as one would describe a mother – gentle, loving and familiar. We can all relate to Anthro Po because we are all made up of it. It is a part of us.