TMB. "Viatja amb Karma"
(Viaja con karma / Travel with karma)
Respect and peaceful are the key to maintain a good coexistence between us while travelling.
Karma is our good behaviour ambassador on public transport. From now, Karma is going to travel with us by subway and bus and it will show wrongdoing and wrong attitudes. Karma also is here to strengthen civic behaviour, which are the vast majority of people.
We are using a fun and close tone to make you think. It makes you see what is not expected of you. And, of course, karma congratulates you for your good behaviour! So, "Travel with karma".
"May the karma be with you."
Campaign / Agency: BUM / Role: Concept and copy / Illustration: Juan Díaz-Faes / 2016
