Logo&branding | Permanent make-up studio Olesya
Background:
OLESYA - is a permanent makeup studio that gives you full freedom to be the perfect version of yourself. It means we don't make you a new beauty, but give you a chance to became perfect, accomplishment and sophistication. The target group is independent and confident people, who know what they want to be.
Concept:
The concept is based on movement and flexibility to be able to get a new forms, lines, silhouette, based on own different preferences. And it is this flexibility that Olesya gives I need to convey by the logo design and visual identity.
Solution:
Makeup is always about lines and colors. Permanent makeup – about freedom and perfection at every moment. Therefore the brand visual system is built on the use of lines as the main element. The lines acquires diversity, variability, flexibility, uniqueness, like the facial features of each person, with its unique beauty.
Focal points as an element of brand identity accent attention to the meaning and message of the brand: perfection, sophistication, completeness.
Principles of building a visual system – nuance, rhythm, asymmetry.
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