QANTAS Rockpool
Visual State were brought on board to help realise this campaign to promote a new benefit for Qantas Frequent Flyers; you can now earn and spend points at Rockpool Dining Group restaurants.Working alongside photographer Jon Bader, and the team at WiTH Collective, we created a CGI ‘Qantas Tail Plate’ to be composited with supplied photography.
A total of 5 images were created, with each 3D plate being rendered individually to match the subtle lighting differences.
CREDITS
Agency: WiTH Collective
Client: Qantas
Creative Director: Nicole Hetherington
Agency Producers: Iain Todd, Alex Mills
Photographer: Jon Bader
Production Company: Flint
Client: Qantas
Creative Director: Nicole Hetherington
Agency Producers: Iain Todd, Alex Mills
Photographer: Jon Bader
Production Company: Flint
