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    Graphic identity for LAD, an organisation created with the aim of promoting Latin American Design worldwide.
Client description: LAD, is an organization created to serve as a platform with the aim of promoting Latin American Design worldwide.
Brief: To create a brand that can tell about the variety of cultures and colors that live in Latin American countries and not identify it with a specific country. It has to represent the passion of the people and its intensity in a fresh and strong way.
Approach: The logo represents that beautiful moment when on a long brainstorming, a great idea hits you like a lightning. For the brand colors we didn’t want to associate the brand to a single corporate color, we got inspired on the multicolor feel of the psychedelic tropical cumbia which reflects the strength and vitality of the region.
Client statement: The main idea for LAD is to raise awareness and to build a united community of Latin American designers creating a solid platform to share knowledge supporting educational endeavors.
IS Creative worked on all phases of design, making compelling case with all visual information from various countries across diverse fields of study (Design, Art, Literature, Architecture and Gastronomy).
The result is a powerful graphic identity that accurately represents what Latin America design is and this great development not only economical but also cultural.