Like an infographic, but lighter. These pieces were created when I worked at Canada Post as a way to advertise Smart Mail Marketing using factual tidbits of information.
The idea is to entice the reader to visit the website for more stats and information. Each postcard had a one word title which I used as the inspiration to create a custom illustration. The illustrations I created are flat, but eye-catching and bright, the perfect complement to the information found in the text.