Saying less to say more
THE BRIEF
To design a new website, alongside our work to reinvent the brand identity for a boutique, high end insurance brokerage. The aim was to showcase their difference in their ability to serve a small group of select clients.
THE STRATEGY
The Insurance market is littered with call to actions, active voice and hard sell messaging to drive volume. We didn't believe our client fell into this category. Their service is bespoke, high end and personal. They don't service volume, and don't intend to. The key for us was to create a clean, simple website that showcases the personal touch, the new brand identity and brand mark, as well as who they are.
THE RESULT
The website launched in early 2018, with a simple premise: Serve to augment the existing brand value.
It has been awarded a Design Award by the curators of One Page Love
