BNP Paribas took the opportunity to be at such a big event as Websummit to help reforesting Portugal's more affected zones by the fires.

That initiative was called Scan to Plant and the goal of it was for every 3 scans made at the BNP Paribas stand, 1 tree would be plant.

The image for this initiative was also created taking into account all the graphic language of the other BNP Paribas materials for the event.