Brewgooder - Share a Smile

Brewgooder #ShareASmile
This project was shortlisted for the Scottish Marketing Society Star Marketing Award- Creative Student Award. 

This was a brief set by the Scottish Marketing Society. The challenge was to create a marketing campaign for bars and restaurants looking to stock Brewgooder Beer. 

Brewgooder is a non-profit beer that has an aim of providing clean water and sanitation to 1 million people with the money they raise. My campaign highlights this side of giving back. It has the tagline #ShareASmile which represents sharing a smile with your friends when you're drinking the beer and sharing a smile when you provide clean water and sanitation to others. 

The campaign revolves around these funny face beer mats that will be provided when a Brewgooder beer is bought. They are a fun addition with the big grins that match up with the tagline. I envision it becoming a viral social media campaign. 






Brewgooder - Share a Smile
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Brewgooder - Share a Smile

This project was shortlisted for the Scottish Marketing Society Star Marketing Award- Creative Student Award. This was a brief set by the Scott Read More
6
77
0
Published:

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