The design brief was to produce eye-catching promotional pack aimed at shopping centre managers and operators, with locations that would suit the Zumo brand. The pack needed to reinforce the Zumo core values of quality and freshness. Furthermore, from a potential new locations franchising viewpoint, the promotional pack needed to stand Zumo out from its competitors in terms of brand strength, fast growing, superior juicing technology, achievable turnover figures and world-class customer service standards.