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    The logo and the visual identity for Polarsol Village (Polarsol Inc.), a company engaged in the construction of private houses using energy-savin… Read More
    The logo and the visual identity for Polarsol Village (Polarsol Inc.), a company engaged in the construction of private houses using energy-saving technologies. Read Less
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Polarsol identity

Polarsol Village is a settlement built using comprehensive technologies. Although the main competitors have traditional "safe and careful" brands, Polarsol Inc. wants to be a strong alternative having less territorial yet more technological capacities.
For a technological company (such as Polarsol Inc.) it would be obvious to show off technological features and all the nerdy stuff. Yet modern technologies allow people to turn simply any house into the "smart" one. Nonetheless, the key feature of houses built under Polarsol Village brand is their technological core providing efficient and ecological WARMTH. That's the key marketing feature the brand should show off by corresponding cozy, comprehensive and humanized personality.
The brand audience consists of modern, progressive family men aimed at living outside the city. Although they probably know much about technologies and actually do the pre-purchase research, they still value relatives and home comfort more than any percentages and marks. The brand visual system should be warm and humane having modern artificial vibe.
Bold colors and cartoon-ish effects help the visual system stay far apart from the competitors with seamless "virgin oil" identities widely spread in the real estate market.
The same visual techniques used modestly let you produce unobtrusive but fun interior details.
Nonetheless, temporary items are obtrusively pleasant :)
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