The main logotype is derived from the complex font of ‘Zheng’, which is one of the essential word in brand name. Based on this font structure, designer uses symmetrical scheme to rebuild the symbol bone and simultaneously gives the logo a sense of balance (caters to ‘TAX AGENT’ attribute).
According to client’s requirement of ‘elegant gold’, designer introduces light grey and gold as the core color palette, instead of the normal black-gold way. Besides, bright orange and blue, as a sort of highlight, add some modern aesthetics and diversify characteristics to this brand identity.
Graphic design series - posters, flyers, web&app pages also jointly show the essence of the identity strategy. Elegant gold with auxiliary highlight tones, high-quality pictorial images with orderly line decorations, both of which synergetically generate a precise as well as superior brand image.
