BLUEBEETLE LOGO DESIGN
industry: web design, business management, CRM, SaaS ERP
Design problem: produce a clean professional unique logo design for a Portugal based digital services company called Bluebeetle which basically deals with business automation cloud solutions.
Creative solution: Bluebeetle custom made logo design incorporates an abstract logomark (icon that also can be used on its own or as a supporting visual) and a wordmark. The icon embodies a simplified abstract beetle with all shapes based on circle and straight lines. The wordmark can be used on it's own without the icon as well. Single width strokes and rounded corners are those stylistic peculiarities that unites logomark and wordmark into single functional unit.
variations that can be used within different contexts
visual exploration phase
This Bluebeetle project where I had to create a new company logo design was a bit challenging as usually. And I'm really happy to work on projects like this, because design is the process, and you can only become better through continuous practice and diligent work.
