The GREEN LABEL is produced with a mixture of special malts that are difficult to grow, that is why it was discontinued for 4 years.
After 4 years DIAGEO Worldwide produced a few bottles s to return slowly to the markets.Costa Rica, with this campaign and despite of being a small country, showed that it has severals fans of this famous label and was one of the first in the world to get the label back
This was what happened only using digital platforms ...
The Advertising Video Case
The videocase for EFFIE Awards
Other Results:
1. They demostrate that Costa Rica was a country they could trust that have Green Buyers for the first production of this Label.
2. They sell the original lot in less in 1,5 monts
3. We achieved a SILVER EFFIE and 2 finalists
The challenge post
Post note: The Social Media Objetive was achieved in less of 2 hours (the best performance in likes were 3500, this get to more than 10,000 likes)
The celebration post in Social Media
Copy: The Greenest country in the world deserve a label like this. #GreenIsBack
