The student cookbook
the student cookbook is an online and physical cookbook aimed at making students lives easier. The cookbook has recipes that are cheap, simple but delicious. The website has the option to save, share and compare the price of ingredients of the recipes. The basic colour palette with the simple line illustration gives it the vale look, especially with the fun break down of the ingredients.
The billboard adverts use a fun and engaging tone of voice with puns about the recipe advertised. This was a fictional project I back in college, however, i have recently given it an update.