百老匯影城 Broadway Cinemas｜品牌識別 Visual Identity

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自20世紀初以來，「百老匯」一直是著名的音樂劇、歌劇、舞蹈等娛樂演出的發源地，帶給觀眾一系列高質素的視聽娛樂享受。時至今日，多齣名劇已成經典，仍然歷久常新地在舞台上，繼續發放耀眼光芒。百老匯影城的取名是抱著與美國百老匯戲院相同的理念，堅信透過不同電影的世界觀，讓觀眾體驗到這個燦爛奪目的世界，並期望觀眾能從中得到啟發，繼續在自己的舞台上發光發熱、追逐夢想。

Broadway, where the most famous musicals, operas, and dances have been performed on since 20th century, brought a series of high-class audio-visual enjoyment to audiences. Nowadays, most of them become classic and still be performed on stage. Holding the same spirit as this cultural hearth, Broadway Cinemas got its name. Not only brings you the greatest enjoyment, but also show you how beautiful the world is.

設計理念 Concept

以百老匯舞台和招牌的燈泡作為整體識別設計的主要特色。如運用在logo和吉祥物設計上時，在招牌外加了一圈燈泡，作為視覺的亮點。在輔助圖形設計也緊扣燈泡和招牌的概念，更加入了「歡樂」的視覺元素，希望除了帶給大家百老匯熱鬧絢麗的感覺之外，更能讓大家帶著快樂的心情來百老匯看電影。

To show the dazzling brilliance of Broadway, light bulbs and signboards are used as the main elements of the visual identity design. For instance, both in logo and mascot design , I added a round of light bulbs on the signboard as a visual highlight. Besides, ribbon-shaped elements which represent “joy” are also used in order to let people come to Broadway Cinemas with a happy mood.