'Specials Boards'
A set of toolkit posters for The Department of Transport's THINK! Road Safety campaign.
Pubs and bars had to feel that the creative was worth displaying - it couldn't demonise drinking but needed to get across a serious message based on the overall brand idea of 'consequences'
Pubs and bars had to feel that the creative was worth displaying - it couldn't demonise drinking but needed to get across a serious message based on the overall brand idea of 'consequences'
Empty belly version for landlords to write in local taxi firm numbers.
Illustrator: Debbie Jew
Done in collaboration with a magnificent placement team: Sophie & Keighley
http://cargocollective.com/sophieandkeighley
Agency: 23red
Done in collaboration with a magnificent placement team: Sophie & Keighley
http://cargocollective.com/sophieandkeighley
Agency: 23red
