The idea:

Inspire our customers to live a healthier life with a 7 Week healthy balanced living challenge. We hosted it on Facebook and drove traffic through our other social and digital channels. We collaborated with 4 ‘motivators / authorities in the health and wellness space to help drive awareness and gamified each social execution we could to make the experience as engaging as possible. We used polls, questions and the built in quiz functions on instagram to help drive this. Each week revolved around a different theme, with inspiration and prizes to be won. The campaign was a huge success and the a number of the product lines soled it, over 9k customers joined the challenge and it was featured on radio and on Bizcomunity.