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    As well as designing for our clients’ projects, Ingrid Picanyol Studio has created an exclusive project as a gift to celebrate the Christmas holi… Read More
    As well as designing for our clients’ projects, Ingrid Picanyol Studio has created an exclusive project as a gift to celebrate the Christmas holidays with the most important part of the team: our clients. The project mixes both the aesthetic and ideological stance of the studio; a sophisticated but decisive voice for a packaging that follows a strong concept to seducing, surprising and questioning the person who observes it. Inspired by the topic of the ‘identity changes’, we’ve created a christmas winter turron presented as a summer ice-cream packaged in a paper box that, through deeper messages, asks questions such as ‘What if we do not create what everyone expects?’, ‘What if we not follow tradition?’, ’What if we do not run with the herd?’, ‘What if we are not who everyone expects?’ Read Less
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As well as designing for our clients’ projects, Ingrid Picanyol Studio has created an exclusive project as a gift to celebrate the Christmas holidays with the most important part of the team: our clients.

The project mixes both the aesthetic and ideological stance of the studio; a sophisticated but decisive voice for a packaging that follows a strong concept to seducing, surprising and questioning the person who observes it.

Inspired by the topic of the ‘identity changes’, we’ve created a christmas winter turron presented as a summer ice-cream packaged in a paper box that, through deeper messages, asks questions such as ‘What if we do not create what everyone expects?’, ‘What if we not follow tradition?’, ’What if we do not run with the herd?’, ‘What if we are not who everyone expects?’
[ E S P ]         De la misma manera que damos forma a los proyectos de nuestros clientes, hemos ideado un producto exclusivamente creado y diseñado para celebrar las vacaciones de Navidad con una de las partes más imprescindibles de nuestro equipo: los clientes.

El proyecto combina la postura estética e ideológica del estudio; una voz sofisticada pero decisiva para un producto basado en la conceptualización. No solamente tratamos de seducir a un público potencial sino también sorprenderlo e invitarlo a reflexionar ante aquello que tiene entre sus manos.

Inspirado en el concepto de los ‘cambios de identidad’, hemos ideado un turrón de Navidad de invierno con la forma de uno de los helado típico de las vacaciones de verano envasado en una caja de cartón que, a través de mensajes subliminales, interroga al espectador con preguntas como: ¿Y si no creamos lo que todo el mundo espera? ¿Y si no seguimos con lo tradicionalmente establecido? ¿Y si no somos uno más de la manada? ¿Y si no somos cómo todo el mundo cree que somos? 


by Ingrid Picanyol Studio