As part of Nike's #WhoYouWith campaign for the 2017-18 College Football Playoff, a celebratory animation for the playoff final was to be developed in which the winning team's logo would be filled with liquid gold. The 3D elements ended up being used for other campaign pieces as well.
Studio: Village Green
Art Direction: Tom Fearn
Animation: Bastian J. Schiffer
This remix shows some of the assets that were produced during the design process.
Two versions for both finalists had to be developed in parallel, so that the animation for the winning team would be ready for use right after the game.
The design process was started with all four semi-finalists.