Digital Service is digital marketing agency, who provide full service in planning and purchase, production and placement media advertising. their client can be small local company or huge international bank.
When I was developing the logo first of all I tried to pay attention to the distinctive features of the brand. But the field of digital marketing has too diverse areas of activity, so that too hard to combine they in a single sign. Therefore, I had to find key features why people choose this company among others. Lets start from the goal. For the client, it may be sales increase or brand recognition. But often the business owner does not fully understand what needs to be done and then the marketing agency helps him, clearly directing him to the goal, drawing the action card and helping to overcome all obstacles. What determines the level of reliability, and therefore, the customer's trust in the company? First of all, it is a long-term experience, which is layered over time as an annual tree ring. The agency should be dynamic and flexible in order to adapt to the changing market trends. It is also important to show the client effectiveness of his advertising company in easy and accessible way like a chart or pie chart. All these symbols are collected in a single sign.
Contrast colors emphasize the original idea of the logo. Aggressiveness of the flame and fluidity of water. The transition from the critical "red zone" diagram to the comfortable blue. By the same, these three colors are directly related to the Internet. The color of the link, the color of the active link and the color of the link already visited. This three colors can be transformed to more colors scale
At this stage, I am putting everything together. Color and shape are transformed into a logotype. This is the final stage on which it is necessary to measure out all distances and arrange the clear space. Need to be very accurate or else we will haven't other chance to fix it. To accurately measure all forms, you need to take a module, otherwise the human eye will notice the problem. In this logo I chose the letter "D" like measure module.
Look how the logo looks on the dark and on a light background and in extremely small sizes
For this brand, we need a modern font, designed for use on the Internet, but not massively used. For these purposes, I chose Trebuchet font. The Trebuchet, developed by Vincent Connaire, is a sans serif, intended for readability on the screen. Trebuchet takes its inspiration from the fonts of the sans serif family of the 1930s, which had great heights and round functions designed to improve readability on signs. The font name is attributed to the puzzle in Microsoft, on which the question was asked: "Is it possible to create a trebuchet (a kind of medieval catapult) that can send a person from the main campus to the campus for consumers and how?". "I think this is a great font name that will send words through the Internet," thought Vincent. Microsoft positions Trebuchet MS as "a good font for web design," and is one of its "basic Internet fonts."
As mentioned earlier, the logo has a "fluidity". It as a drop of liquid can flow from one form to another, turning into visual effects. This sign maintains the trend of interactivity in design. It can turn into a load symbol or all sorts of icons.
Digital Service became Mix Digital