VRT Online Radio
An online radio platform for VRT.
This project started with VRT’s Innovation Lab asking us to join the conversation about online radio. To optimize and innovate the existing experience, an ambitious Proof Of Concept needed to be conceptualized, designed and developed. The goal was to inspire & stimulate VRT in working out a creative and strategic roadmap for future online radio.
Our responsibility was to lead conceptual workshops, strategically analyse & evaluate the output and deliver well thought-out and inspiring concept presentations. We designed interfaces for mobile, web, connected cars and in-house domotica. To truly inspire the stakeholders we developed an iPhone application that could be tested in-house.
Together with VRT Digital Media and its stakeholders we evolved towards agile product management and outlined the future roadmap. With native mobile applications for iPhone & Android and a responsive HTML5 website, Little Miss Robot gave birth to the next step in online radio.
VRT Innovation Lab
VRT Digital Media
The platform is available via www.radioplus.be.