Interatlantic brand identity
OBJECTIVES

To develop a new graphic vizualization for INTERATLANTIC brand (logotype + branguide). The brand’s new visualization should associate with manufacture of fish and seafood, to be recognized and appreciable.
The new brand needs to have a possibility to be integrated into corporate visualization of other trade marks of the company (product lines). The integration can be realized in packaging design as well and should become very well known as the local manufacturer on the Ural market.

INTERATLANTIC BACKGROUND

Interatlantic is a large producer of salted, smoked and dried fish. It also supplies frozen fish and seafood on the Ural (one of the Russian macro region) market. The company is the unrivel leader in selling value-added fish products in the Ural region.

At present the company’s activity includes purchasing raw fish and seafood, selling and delivery of frozen fish and consumer products to the B2B customers at biggest Russian retail chains, like X5 Retail Group etc.



DESIGN RESEARCH

It is not a secret, that in developing process born a lot of ideas and options how the logo could be finalized. The moodboards and mind maps are turning into something similar to final logo, but the team continues and continues to sharpen it to achieve completeness and as much as possible to solve the brief tasks.

In a case with Interatlantic brand was everything in the same way. Unclear schemes turned into drawings, tons of sketches were eliminated by art director, gradually approaching to the pointt when three final options of the logo concepts have been shown to the client.

For finalization was choosen the fifth options (in the middle).

Interatlantic brand identity
27
290
3
Published:

Interatlantic brand identity

27
290
3
Published:

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