The stylist and manager M.M, came to us looking for a ​​change. Her customers have said repeatedly that although they loved her style, it was not always reflected in her brand.
The boutique covers very assorted styles and garments, within a timeless and elegant wardrobe. The most traditional apparel is transformed into avant-garde with her successful combination of styles. Good service and personalized attention are the strongest pillars of the brand.
We have created this branding from classic values, but renewed; aimed to whoever claims the classics but also, loves the hipper trends.
The logo is elegant but playful. An image with a lot of negative space helps the brand to convey freedom and timelessness, while the color palette attach sophisticated femininity. We wanted to create a brand that would reach women of all ages, connected by a fine and delicate style.