Kriosystem Life is the Europe based, worlds leader in the design, manufacturing and distribution of cryogenic solutions for sport, medicine and wellness purposes. The company provides dedicated equipment for the local cryotherapy treatment such as whole body mobile, stationary snd single person cryochambers. Their products are very popular among elite sports clubs, such as AC Milan, FC Leicester City, Fulham F.C., Sunderland AFC, KKS Lech Poznan and renowed rugby clubs.
Along with the implamantation of new standards and products Kriosystem Life asked us to develop new corporate identity system that will reflect the company character as a high-tech, innovative leader with long term experience.
Our solution bases on the comparison of the modern company with strong technology support to an iceberg - a large piece of ice with impressive shaped top rising from the ocean and massive underside. We have created a symbol that also represents medical aspects of a cryotherapy combined with metaphorical motifs of physical challenge. The sharp shapes refer to harsh winter temperatures and ice shards.