Kellie Alston Brand Project
This was a full branding project for an online college professor who is starting her online business to teach educators how to build an effective and engaging online experience for students.
From being the creative director, working with a professional photographer for the photoshoot to creating the logo, testimonial video, and website design, I was honored to help this educator revitalize her professional image.
We wanted to use a creative yet energetic color palette to give the vibrancy she wants her audience to feel when coming into contact with her brand online or in print. The large color pallet was created to be used for other online course packages and products throughout her website and Teachable page.
Staying inline with the bright colors we wanted to keep the branding design simple and clean so that the two elements would not compete. Incorporating her initials into one design allowed us to utilize her logo in different ways that could be used for digital platforms and marketing.
I enjoyed every bit of this project and in the end the client was ecstatic and ready for her new journey.
You can view her website at KellieAlston.com
Website Design
Business Card Design
Speaker One Cover Sheet
Book Cover Design
For her up and coming book I created the cover design and layout.
The look we were going for was bold and vibrant which is enhanced on the dark gradient background.
