Lifie Branding and UI Design
Online Product Branding and Website Design
A former executive and his wife came to me with a passion for documenting their family vacations. Their startup idea was to help make it easy for people to create and share videos of their favorite moments.
They came with a clear and well-thought out product strategy, but knew they needed help with making the product and the brand well integrated.
From the start, it was important to launch the online service with a distinguishable brand positioning. This would give them a clear advantage over their competition, which were typically positioned in very technical and professional way.
The brand promise became clear early on:
During our time together, we helped Jeff and Heather define a premium brand that was joyous, energetic, and nostalgic without coming across too kitschy to their modern and affluent audiences.
Deliverables included brand strategy and positioning, stakeholder discovery and brand identity development, brand standards manual, user experience design, user interface design, and social media graphics. My role was the art director and user interface designer. I was hired on as an autonomous contractor through a local digital marketing agency.
