A D V E R T I S I N G C A M P A I G N
OBJECTIVES
To revamp Cactus Mineral Water's current logo, Packaging and strategies to create advertising campaign.
TARGET AUDIENCE
TARGET AUDIENCE
Malaysians aged 16 - 59 years old
Primary: Young adults
Secondary: Working adults and above
Primary: Young adults
Secondary: Working adults and above
SMP
Live Fresh Like Cactus
CAMPAIGN MESSAGE
The thing you do doesn't make sense when you are dry. Brains work better when they are fresh.
TVC
You can't have a fresh mind due to dehydration as you will do something out of normal or silly action.
Story:
A lady takes the tube off a vacuum cleaner in order to clean cobwebs. She uses it as an "extension" without connecting to the machine.
Story:
A lady takes the tube off a vacuum cleaner in order to clean cobwebs. She uses it as an "extension" without connecting to the machine.
STORYBOARD
LIVE STUNT
People are getting exhausted after a whole day of work. Most of them do not feel fresh on their mind while waiting at KTM, LRT or MRT station. There are people dozing off, rushing and might not even care whether the train arrives on time or not. These cause their brain lack of capacity and does not feel fresh.
We hire stuntman to do something which does not relate to fresh mind by doing things that do not make sense while waiting in the station. We want to entertain people and cheer them up as the time goes.
We hire stuntman to do something which does not relate to fresh mind by doing things that do not make sense while waiting in the station. We want to entertain people and cheer them up as the time goes.
PACKAGING
Showing funny/ awkward/ silly moments in the text to educate consumers that they might need water to refresh their brain in order to avoid those.
Solution: see-thru-packaging to notice the message, make consumer curious about every action that might be related to them.
Solution: see-thru-packaging to notice the message, make consumer curious about every action that might be related to them.
Thank you for viewing my ADVERTISING CAMPAIGN album.
If you have any questions or you want to work together, feel free to drop me a message.
:)
