«Zalesskaya Pinka» is a private brewery in the suburb of Pereyaslavl Zalessky in Russia. There you can taste the beer made according to the European standard with the help of Czech equipment.  A local Brewer was trained by the famous brewmaster, Zbyshek Shafrat.
We had to create a series of labels considering the unique location of the brewery.
Most of the visitors are tourists who are interested in a rich historical heritage. They also go on an excursion to the brewery to see the brewing process and taste the beer.
There is the spirit of the old city (with its historical value) and a modern and winning design on our labels. Because the company must comply with world brewing trends.
At first, we began to collect information, search some interesting facts about town’s history, its coat of arms and Pleshcheeva Lake.
Blue Stone, or Blue Rock is situated near the lake is a type of pagan sacred stones which attracts interest of pilgrims and tourists from all over the country. These images became symbols of «Zalesskaya Pinka».
The illustrator took a brush and made light sketches in the style of engraving. This is the central element of our design - the image of the royal herring. The label also shows the shape of the lake and the stone located on the spot of the fish eye.
The main advantage of beer is the traditional method of brewing which has been corresponding to Bavarian law since 1516. One of the important motives that we wanted to convey is the pride of the natural and historical wealth of our native places. According to the view of the brewery's owner we could manage it without any doubts.