LOTTE HIMART is one of the largest electronics retailer in Korea, which sells a wide variety of domestic and foreign brand appliances.
LOTTE HIMART OMNI STORE, designed by LOTTE HIMART, is the first omni-experience retail place that connects online and offline experience. It aims to be a place where customers meet various lifestyles and cultures. 
CFC developed visual identity system with flexible typography system delivering the brand identity, “Intersection of Lifestyles”. Inspired by the brand story; Online meets Offline, Digital Meets Analogue, High-tech meets High-touch, Information meets Experience, we created form language with straight lines and alphabet implying “connection”.
Banner Examples
POP Examples
LOTTE HIMART OMNI STORE Branding
2017
Client: LOTTE HIMART

Project Team
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DAEHONG Communications
Project Planning & Direction
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J&Brand
Brand Identity Development
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CFC
Visual Identity Development
Creative Director: Charry Jeon
Designer: Eunju Kim, Saerom Kang, Jiyoung Kim, Yoonji Nam
Photographer: Kiwoong Hong
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WGNB
Store Identity Development
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LOTTE HIMART Design Team
Design Implementation


www.contentformcontext.com