Was a pleasure to develop the web presence for 23FiLM, an independent Film Production Company aiming to produce Movies, Commercials, Corporate Videos and New-Media content using the newest equipment on the market and a passionate team of movie makers.

23FiLM needed online visibility for showcasing both client & in-house projects and brand adjustment in order to better project their personality and unlock their target audience.

The brand had a minimalistic approach and desired a similar direction for their website. The challenge was to create a fresh web presence, complementing and improving the existing brand by focusing on their personality in order to stand out and attract customers from their medium-high target audience.

The concept uses subtle yet empowering color accents as key elements, in addition to the “camera obscura” inspired, "black and white"/"light and shadow" theme, aiming to give a memorable experience to the user, transcending him into the ambiance of the motion picture. Every color was carefully chosen together with the client and is associated with main service categories (corporate, commercials, documentary and film) using the associative memory principle.

The use of bold oversized titles gives the brand a feel of legitimacy and a healthy amount of boldness in approaching their projects, combined with a desire to make a statement. The strong typography is one of the main elements in communicating their personality. The main source of inspiration was the vision of the owner and their logo that already went into a particular direction that I wanted to catch and extend base on it, in order to create a consistentcy.