In the Fall of 2015, ScriptRock was gearing up to rebrand as "UpGuard" and introduce CSTAR – a cybersecurity score for risk. I was tasked with storyboarding our "brand" video.
I needed to explain a rather complicated concept in a 60 seconds or less animated video. So thus I began storyboarding the concept of CSTAR in a relatable fashion.
Once I completed the storyboard I sent it over to our video team at LaunchSquad to create the final product.
The video was displayed on the UpGuard YouTube channel and in the hero section of the UpGuard home page. The video was also used on Twitter when announcing ScriptRock's rebrand as UpGuard.