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    You Fitness is a company that seeks to provide its students with a sense of satisfaction, disposition, good health and wellbeing through the prac… Read More
    You Fitness is a company that seeks to provide its students with a sense of satisfaction, disposition, good health and wellbeing through the practice of physical activity within their academies, in a pleasant environment, with the full support of a competent and constant team improvement. Labis Design has used Brand Language Design to develop the brand's new visual identity and website, harmonizing the concept both online and offline. The You Fitness brand seeks to convey dynamism, strength, clarity and connects to electronic music. Thus, vibration waves that alter its shape, rectangles of different thicknesses and gradients are used to transmit these sensations Read Less
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You Fitness
You Fitness é uma empresa que busca proporcionar aos seus alunos sensação de satisfação, disposição, boa saúde e bem-estar através da prática da atividade física dentro de suas academias, em um ambiente agradável, com total apoio de uma equipe competente e em constante melhoria. A Labis Design utilizou o Brand Language Design para desenvolver a nova identidade visual e o website da marca, harmonizando da melhor forma o conceito tanto online como off-line.
You Fitness is a company that seeks to provide its students with a sense of satisfaction, disposition, good health and wellbeing through the practice of physical activity within their academies, in a pleasant environment, with the full support of a competent and constant team improvement. Labis Design has used Brand Language Design to develop the brand's new visual identity and website, harmonizing the concept both online and offline.




Objetivo do Projeto
Construir uma identidade forte, coerente e altamente reconhecível para o seu segmento de atuação, além de aumentar
o valor agregado e percepção de qualidade de seus serviços perante clientes, fornecedores e parceiros.
To build a strong, coherent and highly recognizable identity for its segment, in addition to increasing the added
value and perception of quality of its services to customers, suppliers and partners.

A marca You Fitness busca transmitir dinamismo, força, clareza e se conecta a música eletrônica. Assim, são utilizadas ondas de vibração que alteram seu formato, retângulos de diferentes espessuras e gradientes para transmitir essas sensações.
The You Fitness brand seeks to convey dynamism, strength, clarity and connects to electronic music. Thus, vibration waves that alter its shape, rectangles of different thicknesses and gradients are used to transmit these sensations.





Conceito do projeto
Trabalhamos para que houvesse uma conexão entre ambiente físico e digital, focando na venda online de modo que fosse conectada ao ambiente físico das academias. O apelo foi o de neutralidade, pensado justamente para não focar em conceitos masculinos e femininos, mas sim em um ambiente onde o gênero não fosse específico e imperasse o dinamismo, a energia, regados a muita música eletrônica. 
We worked so that there was a connection between physical and digital environment, focusing on selling online so that it was connected to the physical environment of the academies. The agender's appeal was that of neutrality, thought precisely not to focus on masculine and feminine concepts, but in an environment where the genre was not specific and dominated the 
dynamism, energy, irrigated with a lot of electronic music.





Agência: Labis Design - Artefice Group
Cliente: You Fitness
Direção Criativa: Henrique Catenacci
Designer: Jean Wojciechowski