Creatively expressed images appealing to the better side of human nature and offering other
Humans are a major threat to endangered marine animals. Other than global warming being a key factor to the destruction of their habitats- over-fishing, illegal finning and pollution are also leading to their deterioration. The threats to marine species are difficult to perceive than others considering marine animals are not as visible as animals on land. But unfortunately, marine creatures are equally, if not more, vulnerable to problems such as habitat destruction and overexploitation.
Having stated this, a lot of corrective measures have been implemented in various coastal regions of the world. These associations and reserves are not given the amount of credit they should be. Most people are not aware that such associations have been created and that if they lend a helping hand it could make such a great difference to the marine ecosystem. Our future generations have the right to see what is seen today, to interact with the same majestic creatures and to witness the same beauty. If humans do not step forward and acknowledge what is happening, the aftermath will be deeply regretted by them.
In the light of spreading awareness about endangered species of marine animals, this research will be an insight of how the target audience responds to a constructive approach towards showcasing violence as opposed to disturbing visual methods. Using less visually provocative imagery to convince the target audience to take a particular line of action can also be if not more effective than violent or disturbing imagery.