Mozyrsol
As part of the development strategy for the brands portfolio of Mozyrsol (the largest producer of edible salt), it was decided to transfer and
completely redesign all trademarks of salts and spices to the monobrand “Mozyrsol”.
completely redesign all trademarks of salts and spices to the monobrand “Mozyrsol”.
It is necessary to have a clear emotional and value basis when you combine brands of salt and flavoring into one global. To find such a solution, we conducted marketing research and developed a brand platform.
Author's illustrations, drawn specially for each product, combine all products into one brand and form a single image: home, coziness, family. The packaging design gives us such value as the purity of the product and the main emotion “Care”.
The "revolution" carried out should strengthen the brand's position on the almost monopolistic market of Belarus, as well as increase competitiveness on the highly competitive Russian market.
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