S360 - Brand Identity Reboot


S360
S is for Service 
The base of s360’s activity is designing services. They use the service design thinking methodology which bases on a service blueprint describing the service’s action in specific service touchpoints. S360 has decided to develop its activity and organize the corporate identity system, refresh the website and prepare a brand book.


client: s360
deliverables: Web design, Identity System, Presentation template, Social media



Brand audit 
We’ve started with diagnosing the current visual identity in terms of its coherence, fitting the target group, and aesthetic reception. What we’ve encountered was a great number of materials created by many people over the 
years.




Publications 
Publications constituted one of the most important elements of the new branding. Offers sent to potential clients, project valuations, reports and summaries of research conducted by s360. Despite their various purposes the publications had to maintain a coherent form and be suitable for both printing as well as digital distribution.




Presentation template 
Members of s360 often present their projects in front of a public, so one of the elements of the project was to prepare presentation templates. We’ve designed more than 50 slides with various layouts, so that the presenter would be able to communicate clearly with the recipients.



Web design 
The final stage of the project was refreshing the website on which we’ve closely cooperated with s360’s UX designers, programmers, and the marketing department. From the technical point of view we wanted it to run smoothly on all devices and meet the WCAG 2.0 norms.





...






...

Outcome 
What we were able to achieve after six months of working with s360 is a refreshed and unified corporate identity, a new website, 4 types of publication templates ready for printing and digital distribution, more than 50 types of slides for presentations, and most importantly gaining new friends with which we’ve already started working on new projects.


-
Thanks for watching, comments and feedback are welcome, and if you like it, please leave a thumb up or check out our other projects at www.thisisthe.studio



S360 - Brand Identity Reboot
Published: